While HR plays a vital role in helping marketing recruit talent in the digital age, there are several takeaways HR can borrow from the marketing playbook, Mark Schaefer, a marketing consultant, author and speaker on digital trends and marketing, wrote for HBR.

HR should consider a “sales-oriented approach” that marketing uses for potential customers on the firm’s website and social media platforms. HR could tailor their impersonal online application process and introduce a live person via chat similar to how customer service engages with their customers.

HR also should be more human. That means relying less on stock photos portraying office culture and ditching the text-dominate descriptions of what the firm does for more video stories. HR also should let employees drive the company’s brand by enabling them to showcase their own stories. “We should give employees the training and tools to do their very best job when creating content about the employment culture of the company,” Schaefer notes.

Read the full article from the Harvard Business Review (HBR).