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It is Tough Gauging ROI on Employee Wellness

While more Baton Rouge companies are devoting resources to employee wellness programs and are happy with the results, measuring effectiveness is challenging. So reports the Greater Baton Rouge Business Report.

Erratic employee participation and gauging the health of workers who may end up changing jobs are among the challenges in measuring return on investment (ROI). A recent RAND Corporation study found that more than 50% of employers with 50 or more workers offered a wellness program in 2012 and that wellness programs make up a $6 billion industry.

But the RAND study also found that earlier assumptions about ROI for wellness programs being $3 for every $1 spent could be misleading. That study found that the biggest payoff of wellness programs is keeping employees already beset with health issues away from costly hospital visits. “ROI is definitely a challenge to hone in on,” said Nan Davis, vice president of human resources at AWC in Baton Rouge.

Read the full article from Greater Baton Rouge Business Report.  

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