Some firms are offering to subsidize housing for prized prospects, while others offer employer-paid overseas trips and ski outings. The manufacturing, construction and healthcare industries, especially, are having a rough time and may have to slow down production due to not having enough workers, the European Union notes.
Recruiting is "a huge challenge--that's something we have in common with companies across Germany," says Maren Kroll, HR head at Harry's, a shaving-kit manufacturer headquartered in New York. Harry's has a factory in Eisfeld, Germany, where Kroll works.
Harry's subsidizes lunches, hosts English classes and has a share-distribution program for its employees. "Talented professionals are hard to find, so we have to create conditions that are attractive," Kroll says.