“A sound recruiting framework may be important but it is culture that will differentiate your organization from competition both in recruiting and retention,” writes Karleen Mussman, chief HR officer with Baker Tilly Virchow Krause. “Think culture first and last to attract and keep the best talent in an era of an unprecedented and increasingly competitive talent environment.”
But beyond offering candidates a workplace culture that aligns with their values, HR plays a crucial role in ensuring “cultural credibility,” Mussman writes. “As HR executives, we play a lead role in ensuring the culture we develop is authentic—even beyond the ping-pong tables, smoothie machines and in-house yoga classes,” she writes. “We are committed to creating opportunities to engage our people in doing good work.”