Estimated reading time: 0 minutes, 58 seconds

Black Ex-Franchisees of McDonald's Allege Discrimination

More than 50 black individuals who are former McDonald’s franchisees allege the fast food giant denied them "equal opportunity to economic success” compared to their white counterparts. So reports NPR.

mcdonald 998495 640smallThe federal lawsuit from the 52 former black franchisees alleges that McDonald’s encouraged them to set up their operations in areas with lower sales and higher costs. This left them earning less and facing greater scrutiny from corporate higher-ups, the suit alleges. In all, the 52 former franchisees ran more than 200 eateries over the past 10 years, and are now seeking as high as US$1 billion in damages.

“McDonald's knew or should have known that these differential revenue and operating costs of Black-operated franchises as compared to White-operated franchises are not random or due to poor management,” according to the lawsuit. “These differences are statistically significant and are the result of the historical racial bias and barriers built into the McDonald's franchise system.”

McDonald’s denied the allegations, noting in a statement that “we are confident that the facts will show how committed we are to the diversity and equal opportunity of the McDonald's System, including across our franchisees, suppliers and employees.”

Read the full article from NPR.

Read 1249 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.