Some shops observe every red-letter calendar day from Halloween to Easter. So if Valentine’s Day is observed in your workplace, better to play it safe with a box of heart-shaped chocolates for the whole team than to single out individuals for recognition on that day.
It’s also a day when many people go out to dinner or plan a special evening with their significant others, so try to avoid asking people to work late. Better yet, let everyone leave a little early – even if you know some of your employees have no plans. With Valentine's Day falling on a Saturday this year, it shouldn't be an issue, but its a good rule of thumb year in and year out. Above all, it’s a good time to remember office decorum and discourage any kind of behavior, posting or messaging that could be construed as sexual (or sexist) in any way.