The ad for Super Bowl LI titled “Daughter” shows a dad questioning whether his daughter will be valued the same way that men are valued when she grows up as she’s racing other boys in a soapbox car competition. The ad was directed by a women at a time when women made up only 9.7% of rostered directors at A-list ad production companies in 2015.
"Pay equality is a big message for a big stage," says Loren Angelo, vice president of marketing at Audi of America. “We’re a brand that's ahead of the curve and looking toward the future, just like our next generation of buyers."
But at Audi, only two of its 14 Audi USA executive team are women--Jeri Ward, senior vice president; and Christine Gaspar, senior director of human resources--according to the firm’s website.
"Today, women comprise roughly 12% of Audi (USA) senior management workforce, including our senior VP, chief communications officer and senior director of human resources,” Angelo said. “In 2017 and beyond, we continue to support pay equality and pledge to put aggressive hiring and development strategies in place to increase the number of women in our workforce, at all levels.”