Frances Frei will serve as the firm’s first senior vice president of leadership and strategy. Frei will work in partnership with, and report to, Liane Hornsey, who Uber hired as its chief human resources officer in November.
Frei’s expertise is in gender and diversity in the workplace. “My goal is to make this a world-class company that can be proud of itself in the end, rather than embarrassed,” Frei said. Uber faced intense criticism after a former employee publicly blogged in February that her manager propositioned her for sex on her first official work day.