While the news has dominated sports headlines across the media in recent weeks, so far only hotel chain Radisson has taken action: It "temporarily" suspended sponsorship of the Minnesota Vikings in the wake of Adrian Peterson's reinstatement to the team in spite of an arrest and indictment surrounding his alleged abuse of his four-year-old son (Peterson was subsequently put on "indefinite suspension" by the team).
While Anheuser-Busch, makers of Budweiser beer and the NFL's leading beer sponsor for three decades, issued a prepared statement expressing "concern" about the league's handling of allegations against Peterson and the Baltimore Ravens' Ray Rice for knocking his then-fiancée unconscious in an elevator, the company failed to mention "domestic abuse" by name.
Cosmetics brand CoverGirl, the league's official "beauty sponsor," went a bit further by affirming its intolerance of domestic violence and urging the NFL to take action. Neither brand has threatened to withdraw its lucrative football sponsorship in the wake of these events.